Entrepreneurs these days are being addicted to the ongoing buzz in the industry which is only about LEAD generations & creating funnels by spending a great amount of time, money and efforts. They eventually get the LEAD's but get stuck in striking the DEAL's (the need of the hour) - I get to witness this brutal reality being experienced by many small business owners.
They focus more to "DEAL with LEAD's" and miss to "LEAD with DEAL's" due to...
π Keeping their LEAD funnel wide.
π Giving unclear value proposition.
π Targeting wrong audience.
π Showcasing wrong messages.
π Selling early and fast without creating brand awareness.
But, the outcome when you combine the "LEAD with DEAL's" along with "DEAL with LEAD's" are...
π· Better monetary inflow.
π° Increased profitability.
πΉ Market share growth.
π’ Higher brand visibility.
π₯ Retention of quality talent.
Entrepreneurship is a marathon which requires the business owners to cross the line. Crossing the line happens only when DEAL's happen.
π₯ My Verdict is : "Efforts gain appreciation but only Results gain position"
π― "Entrepreneurship is beyond appreciation which is POSITION"